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Launched in 2020, Fila Manila offers an award-winning line of authentic Filipino sauces, spreads, and condiments to – finally – add representation to the 2nd largest Asian American community. The company’s products are inspired by founder Jake Deleon’s favorite dishes growing up as a 1st generation Filipino American immigrant. Fila Manila is the brainchild of first-generation Filipino-American immigrant and entrepreneur Jake Deleon. Jake’s journey as a food entrepreneur started as a child helping his family make and sell Filipino delicacies to family and friends to earn extra money for their household. During the COVID-19 quarantine in 2020, Jake began researching the Filipino diaspora in the U.S. He found that although Filipinos are the second-largest Asian ethnic group in the country, and Filipino food is the fastest-growing Asian cuisine in the consumer packaged goods market, Filipino food was missing from mass retail grocery store shelves. Armed with a $1,200 stimulus check, a few beloved family recipes, immigrant grit, and years of expertise in the food business, Jake went to work in the test kitchen. Within a few months, Fila Manila became the best-selling Filipino sauce brand in the U.S.!
Launched in 2020, Fila Manila offers an award-winning line of authentic Filipino sauces, spreads, and condiments to – finally – add representation to the 2nd largest Asian American community. The company’s products are inspired by founder Jake Deleon’s favorite dishes growing up as a 1st generation Filipino American immigrant. Fila Manila is the brainchild of first-generation Filipino-American immigrant and entrepreneur Jake Deleon. Jake’s journey as a food entrepreneur started as a child helping his family make and sell Filipino delicacies to family and friends to earn extra money for their household. During the COVID-19 quarantine in 2020, Jake began researching the Filipino diaspora in the U.S. He found that although Filipinos are the second-largest Asian ethnic group in the country, and Filipino food is the fastest-growing Asian cuisine in the consumer packaged goods market, Filipino food was missing from mass retail grocery store shelves. Armed with a $1,200 stimulus check, a few beloved family recipes, immigrant grit, and years of expertise in the food business, Jake went to work in the test kitchen. Within a few months, Fila Manila became the best-selling Filipino sauce brand in the U.S.!