About Looshi

Our story begins not with a brand, but with a family—three generations of incense makers who understood that scent was a sacred part of daily life. Today, we honor that legacy by reimagining it for the modern world. At Looshi, we believe in slower mornings, thoughtful homes, and the quiet power of a daily ritual. We create more than just beautiful fragrances; we create tools for your customers to find a moment of peace, focus, or connection in their busy lives. The secret is in our time-honored process. Each stick is hand-rolled by women artisans in Bangalore, using a traditional, charcoal-free paste of pure woods, botanicals, and raw honey—never dipped in synthetic oils. This results in a cleaner, softer aromatic experience that is subtle and present, but never overwhelming. This commitment to quality is the foundation of our signature Intention Incense collection. With eight thoughtfully crafted blends like Calm, Rewild, and Create, your customers can easily find the perfect scent to match their mood. Beautifully and sustainably boxed, Looshi is designed to look as stunning on your shelves as it smells in a home. Perfect for leading boutiques, yoga studios, and mindful spaces, Looshi is an invitation to bring the art of intention to your discerning customers.Read their story