About Cherishh

At Variations/Cherishh, we believe every woman deserves the opportunity to express her unique style with confidence—without compromising on quality or breaking the bank. Our mission is simple: to provide high-quality, on-trend fashion pieces at unbeatable wholesale prices, making it easier for women everywhere to feel beautiful, empowered, and stylish. Founded in 1993, Variations/Cherishh was born from a passion for fashion and a commitment to empowering women in every aspect of their lives. What started as serving just a few customers has now grown into a trusted brand serving women from coast to coast in both Canada and the United States Whether you're a boutique owner, or a fashion enthusiast, we set out to create a destination where you can discover the latest trends without worrying about the high costs. This vision has led to the creation of Variations/Cherishh—a place where style, quality, and affordability unite. We curate a diverse collection of fashion-forward clothing that caters to every style and preference. From everyday essentials to bold statement pieces, our range is designed to help women feel confident in any setting. With our wholesale offerings, boutique owners and retailers can stock their shelves with the latest styles at competitive prices, ensuring their customers stay on trend.Read their story