About Hoft Studio

Hoft Studio is built around one simple idea: confidence should feel effortless. Founded in 2020, Hoft began as a response to a gap we kept noticing—jewelry that looked elevated but wasn’t always comfortable, wearable, or made for real life. We set out to design pieces that solve that problem: thoughtfully made, skin-friendly jewelry that feels just as good as it looks. Every Hoft piece is designed with versatility in mind. Clean silhouettes, modern details, and timeless shapes make our collections easy to style, layer, and wear daily—without irritation or fuss. Our materials are carefully chosen to support sensitive skin, and our designs are intentionally balanced between trend-forward and enduring. Hoft resonates with customers who want jewelry that works with their lifestyle—not against it. Pieces that transition seamlessly from everyday wear to elevated moments, and feel confident without being loud. For our retail partners, Hoft offers consistent bestsellers, cohesive collections, and a brand that customers return to again and again. We focus on quality, clarity, and ease—so both you and your customers can feel confident choosing Hoft. Hoft Studio is about confidence in the effortless you.Read their story