About Hyperbole

Hyperbole was founded by Andrea Podob and Carolyn Baccaro, writers, designers, and co-owners of the brick-and-mortar store by the same name. After selling other people's work for years, we decided to create our own brand of fun, eco-friendly apparel and knick-knacks for like-minded store owners everywhere. We collaborate with small designers and artists in New York and beyond to bring you original designs and unique, cheeky shirts that are actually funny, or at least not stupid. Our promise to you: There will be no jokes about coffee. Read their story