
Willie's Cacao USA wholesale
Top Shop
To earn Top Shop status, brands must:
Earn a 4.8+ rating over the last 12 months
Fulfill orders quickly & smoothly
Run a world-class shop page
Maintain a fresh catalog
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Delivers by Jul 13-22
About Willie's Cacao USA
Discover the beautiful, pure flavors of chocolate, craft made ‘bean to bar’ from the world’s finest single estate cacaos and 100% natural ingredients. Melt into a world of adventure with our bars, truffles and sea salt caramels. Luxuriate in our SOFI award winning hot chocolate. Everything we do is about flavor, so we make our chocolate in small batches, taking up to 21 days at low temperatures (industrial chocolate takes a few hours). We never add vanilla or lecithin as they would hide the precious flavors of the beans. We make everything from scratch. Even roasting and grinding whole hazelnuts to get that freshly roasted taste in our truffles. And we make our Salted Caramel just as you would in a restaurant, clarifying the butter, caramelising the sugar and adding Devon double cream. Willie Harcourt-Cooze, cacao farmer, pioneer and chocolate fanatic has changed how millions of people around the world think about chocolate. He started out buying a cocoa farm in Venezuela 20 years ago, and set up the UK’s first artisan ‘bean to bar’ chocolate factory in 2008. Ethically sourced - Direct Trade. Being a cocoa farmer himself, Willie puts the farmers at the heart of how he does business, buying all his cacao Direct Trade. All our beans are grown under shade trees, using traditional, sustainable farming methods.
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Ratings and reviews
Relevance
Top Shop celebrates exceptional brands who have earned a 4.8+ rating over the last 12 months, fulfill orders quickly and smoothly, and maintain a fresh catalog.
5.0
Brand rating (8 reviews)
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5.0
Product quality
5.0
Fulfillment
5.0
Communication
Amazing flavor and beautiful packaging!
Amazing flavor and beautiful packaging!
May 13, 2026 • Deborah • Brunswick, OH, United States
We had a great experience with Willie's and would 100% order again. The packaging is great and the chocolate is high quality.
We had a great experience with Willie's and would 100% order again. The packaging is great and the chocolate is high quality.
Mar 3, 2026 • Patricia • Charlotte, NC, United States
this is a brand i know well from living in London, and the chocolates are just simply delicious!
this is a brand i know well from living in London, and the chocolates are just simply delicious!
Feb 18, 2026 • Naveed • Bellevue, WA, United States
Our customers have loved these chocolates!
Our customers have loved these chocolates!
Dec 29, 2025 • Team • Atlanta, GA, United States
That is reallly great to hear. Thank you so much for letting us know. —Willie's Cacao USA • Jan 9, 2026
That is reallly great to hear. Thank you so much for letting us know. —Willie's Cacao USA • Jan 9, 2026
The packaging is so beautiful!
The packaging is so beautiful!
Nov 14, 2025 • David • North Andover, MA, United States
So happy you like it. We take alot of trouble with it. I even go to the ink manufacturers to mix precise colours of inks!! We won the best luxury food packaging in the UK a few years ago, but the main thing is if it makes our customers happy. —Willie's Cacao USA • Nov 25, 2025
So happy you like it. We take alot of trouble with it. I even go to the ink manufacturers to mix precise colours of inks!! We won the best luxury food packaging in the UK a few years ago, but the main thing is if it makes our customers happy. —Willie's Cacao USA • Nov 25, 2025
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