About Rouche

Rouche takes its name from "ruche," a decorative trim in fashion that adds texture, depth, and elegance to a garment. Just like a well-placed detail completes an outfit, our fragrances are the finishing touch, an invisible embellishment that enhances your presence and leaves a lasting impression. More than just a scent, Rouche is an accessory for your individuality. The ROUCHE Difference The term "clean" can mean different things to different people. In the industry, "clean" isn’t regulated, and at times, the word can be used in ways that can create unnecessary confusion. We want ROUCHE to be a forward-thinking brand. Our commitment to thoughtful formulations, high-quality ingredients and sustainability remains at the core of everything we do. We take safety seriously. All our fragrances are vegan, cruelty-free, and meet the rigorous standards set by the International Fragrance Association (IFRA). These guidelines ensure that only safe ingredients make it into our scents, with anything toxic or harmful being banned or restricted. Our scents are made with a high-end blend of natural ingredients and safe synthetics and do not contain parabens, phthalates, preservatives or synthetic dyes. By following IFRA’s code of practice, we make sure our fragrances are not only beautiful but also safe for both you and the environment. Read their story