About Prox

Picture this: mile after mile, gas station after gas station, Sarvar, Prox's founder, was chasing more than just the open road on a month-long journey. He was disappointed with the lack of protein and energy options - something beyond the chalky protein shakes and flat energy drinks. Every stop, every gym, he felt that something was missing. Why couldn’t a drink be refreshing, delicious, *and* contain quality protein? That longing for something better lit a fire—and Prox was born, a drink crafted to combine protein and energy benefits, the first hybrid energy drink. Prox caters to the hybrid lifestyle — the ones who blur the lines between work and play, hustle and health, ambition and adventure. It’s the early riser hitting the gym before dawn, the road-tripper craving energy that doesn’t crash, the dreamer who wants vitality without sacrificing flavor. Sarvar knew the hybrid life doesn’t settle for one-note solutions—milky protein or jittery caffeine alone wouldn’t cut it. It demands both, fused into something extraordinary. This isn’t just a drink—it’s a rallying cry for those who live wide awake, balancing grit and joy, intensity and ease. Prox is for the hybrid hearts: the doers who crave a rush that’s as refreshing as it is sustaining. It’s the sip that meets you where you are—and pushes you where you want to go. Read their story