About Reference Co

Reference is a streetwear headwear brand built on precision, quality, and cultural storytelling. We create hats that aren’t just accessories, but instead they’re conversation starters. Each piece blends timeless design with modern edge, taking cues from sports, art, and everyday moments worth remembering. We obsess over details, including the fabric’s hand feel to the embroidery’s stitch count, because we believe the smallest choices create the biggest impact. Limited runs keep our collections rare, so when you wear Reference, you’re part of a select few. Founded in Southern California, we design for those who move with intention, value originality, and understand that style is built, not bought. Our pieces are made to be lived in and remembered.Read their story