About MiniDei

MiniDei celebrates harmony and security in every brushstroke. All illustrations are created by hand with watercolor paints. Their genuine texture and fine sensitivity make them tangible, close, and timeless. The motifs are gentle, emotional, and clear – illustrations that touch people of all ages. Each product is lovingly and high-quality crafted individually in Vienna. The first MiniDei illustration was created in 2020, during a time of change and isolation. From a personal search for calm, empathetic images, the label and illustration design studio MiniDei Design was founded in 2023. Stationery and DIY iron-on images are particularly sought after for their unique texture and clear visual language. The focus is on true-to-nature illustration art for children's rooms and Montessori spaces. The range is complemented by minimalist mum products with strong messages, clear lines, and a gentle touch of feminism – timeless, honest, and designed for every phase of life. Accompanied by MiniDei – "little gods".Read their story