About Lies Collective
Lies Collective isn’t just another hat brand, we’re an Australian lifestyle brand built around sun-soaked days, cheeky nostalgia and products that tell a story. Born on the coast, Lies captures the feeling of a classic Aussie summer, beach days, road trips, backyard BBQs and good times with mates. We design original corduroy hats, tees and accessories that stand out in-store and connect instantly with customers. From nostalgic Aussie icons like fairy bread to bold, beach-inspired designs, every piece is made to spark smiles, start conversations and make an easy gift. Worn by 52,000+ Aussies and stocked in 90+ stores nationwide, our products are easy to merchandise, impulse-friendly and proven across surf shops, boutiques, gift stores, cafés and tourist destinations. There’s also a bigger purpose behind every order. We’re incredibly proud to work with Avenue, an organisation creating meaningful employment opportunities for people with disability. Their team helps prepare and pack Lies orders, with $54,000+ in gross remuneration generated for Avenue participants through our partnership so far. When you stock Lies, you’re backing an independent Aussie brand with a loyal following, original products and a purpose we’re incredibly proud of. Fun. Familiar. Unmistakably Australian. 🇦🇺
