About Unfolding Yogi

Kurma: Because Some Practices Demand More Not all yoga mats are created equal—and your customers can feel the difference. Many mats look great on the shelf, but in practice they slip, wear down, or fail to deliver the stability serious practitioners expect. As a long-time instructor, I saw firsthand how the wrong mat can limit performance and frustrate progress. I spent years searching for a mat that truly bridges the gap between aesthetics and performance. I found it in Kurma. Founded in Germany, Kurma is built around the engineering of the practice—not lifestyle marketing. Think of Kurma as the Peet’s Coffee of yoga mats—less mass-market than the giants, but trusted by those who know quality. I began importing Kurma in 2020 to bring this level of European craftsmanship to the U.S.—mats that retailers can confidently stand behind, and customers come back for. Why Kurma Sells Instant Grip – Reliable traction from first use; no break-in period Built to Last – Designed for long-term use, reducing returns and replacements Clean Materials – OEKO-TEX® Standard 100 certified, aligned with wellness-focused buyers Premium Feel – Noticeable quality that justifies price and drives repeat purchase. Stocking Kurma gives your customers a clear upgrade—and gives your retail assortment meaningful differentiation. Ideal for retailers looking to offer a premium alternative to mass-market mats. Quick Facts Made in Europe under strict quality standards Sustainably produced.Read their story