About Boutique Butterlu

At ButterLu, we believe the most meaningful gifts are the ones that tell a story. What started over a decade ago as a humble Etsy shop has grown into a beloved destination for handcrafted keepsakes that spark nostalgia and connection. Every frame, magnet board, and gift we make is thoughtfully designed in our Texas studio with one mission in mind: to help people feel seen, celebrated, and remembered. Whether it’s for a new baby, a cherished pet, a godparent, or a college bestie—our pieces are created to honor all of life’s biggest (and smallest) moments. We’re known for blending sentiment with style—offering everything from modern farmhouse to whimsical and feminine designs that fit effortlessly into today’s homes. Retailers love how our products stand out as heartfelt, grab-and-go gifts with universal appeal. With over 90,000 customers served, ButterLu has become more than a brand—it’s a trusted part of countless memory-making moments. Let’s bring those moments to your shelves. 💛Read their story