About Approved by Fritz - EUROPE

Approved by Fritz was founded in New York in 2021 by Danielle, who sought vibrant, modern, and sustainable products for dogs that she couldn't find anywhere else. During the pandemic, Danielle observed a significant shift in work-life balance, leading to a surge in dog adoptions. Recognizing that owning a dog is a lifetime commitment, she was determined to make this experience as enjoyable as possible. With a vision to bring joy to both dogs and their owners, Danielle created a line of colorful, durable, and sustainable products, including dog beds, designed to make everyday life extra special. Now, as Approved by Fritz returns to its roots in the Netherlands, we are excited to bring our beloved products to Europe. Our mission remains the same: to enhance the joy of dog ownership with products that are as delightful as they are practical.Read their story