Sweet & Sassy wholesale

About Sweet & Sassy

The Origin: Sweet Fire began as an idea in a kitchen in Central Ohio. Founder Shoumi Mustafa, a self-taught cook and economist, set out to create a hot sauce that delivered bold flavor without overwhelming heat. His vision was a sauce where the bright character of fresh orange habaneros and serrano peppers would blend naturally with pineapple, mango, and fresh garlic sautéed in extra virgin olive oil. The Philosophy: Achieving that balance took experimentation, refinement, and persistence. The result is Sweet Fire—a fruit-forward hot sauce that enhances food rather than overpowering it. At Sweet & Sassy, we believe great hot sauce should do more than add heat. It should bring balance, joy, and unforgettable flavor to every meal. Why Stock Us? Proven Sell-Through: Live demonstrations consistently convert 40–60% of sampling customers into buyers, validating both the product's appeal and its retail potential. Versatility: Customers describe it as flavorful, approachable, and versatile enough for chicken, seafood, eggs, vegetables, pizza, burgers, and countless everyday meals. Market Recognition: The brand has been featured on NBC4’s Columbus Living, showcasing its quality and consumer appeal. About the Maker Commercially produced in Ohio, our products are sold online, at live tasting events, and through select retailers. We are committed to crafting high-quality, flavorful sauces that keep customers coming back for more.Read their story