About Dyme Lyfe

Dyme Lyfe Dyme Lyfe is an innovative fashion brand that empowers sports fans to express their spirit both in and out of the stadium. Built on the belief that school pride goes beyond game days, Dyme Lyfe creates apparel that celebrates tradition, lifestyle, and community. Our mission is to foster authentic connections among alumni, athletes, and fans who want to represent their teams every day of the year. Founded by DJ Williams, former University of Miami National Champion and nine-year NFL veteran, Dyme Lyfe brings a unique perspective to sports fashion. Williams knows firsthand what it means to represent something bigger than yourself. His journey—from first-round NFL draft pick to entrepreneur—drives Dyme Lyfe’s commitment to authenticity and innovation. Each collection blends heritage and culture with a modern fashion-forward style. From commemorating championship history to building NIL collaborations with current athletes and legends, Dyme Lyfe designs gear that resonates with fans while telling meaningful stories. More than a brand, Dyme Lyfe is a lifestyle. We create clothing that inspires pride, sparks conversation, and connects communities. Whether it’s a Saturday tailgate, a casual outing, or a legacy moment, Dyme Lyfe gives fans a way to wear their passion with confidence. Dyme Lyfe: It’s a lifestyle, not a season. Read their story