About Maison Badigo

MAISON BADIGO IS A FRENCH BRAND FOUNDED IN 2020 BY LOLA WALLACH. IT BLENDS HER LOVE FOR SOUTH AMERICA WITH PARISIAN ELEGANCE. RAISED IN PARIS BY PARENTS AND GRANDPARENTS PASSIONATE ABOUT FASHION AND ART, LOLA GREW UP IN A WORLD WHERE BEAUTY AND CULTURE WERE EVER-PRESENT. AFTER SPENDING A DECADE ORGANIZING BESPOKE EVENTS IN THE BALEARIC ISLANDS, SHE ESTABLISHED MAISON BADIGO TO HONOR THE ANDEAN HERITAGE SHE ENCOUNTERED ON HER TRAVELS. SHE BELIEVES THAT A TREASURE TROVE OF WISDOM LIES IN THE ARTISANAL TECHNIQUES HANDED DOWN THROUGH GENERATIONS, AND SHOWCASING THIS CULTURE ON THE INTERNATIONAL STAGE HAS BROUGHT NEW MEANING TO HER LIFE. EACH CREATION TELLS A UNIQUE STORY, BLENDING TRADITIONAL CRAFTSMANSHIP, LOLA'S CREATIVITY, AND HER HUMANISTIC AND ETHICAL APPROACH. TO DATE, SHE HAS EMBARKED ON THIS JOURNEY ALONGSIDE 50 FAMILIES FROM INDIGENOUS COMMUNITIES. LOLA DEFINES FASHION IN HER IMAGE: RADIANT, DEEPLY COMMITTED, AND MODERN. IT'S A STYLE WHERE THE MAGIC OF THE ANDES AND POP ICONOGRAPHY EFFORTLESSLY CONVERGES.Read their story