About NOGOON

Handcrafted knitwear in fine yarns designed and produced in Italy by Simona Lavelli. Embrace between cultures, tradition and modernity. Snapshots of wild elegance recount of primitive memories. She makes her garments taking care of every detail, transforming them into knitting suggestions. his great passion for tribal cultures and craftsmanship. ••••• Quality, care, experimentation, tradition, personalization ••••• “I believe in the value of personalization, in the value of being able to choose colors and shapes that best suit each of us in the value of finding the garments of the heart beyond fashions and seasons.” NOGOON is the sound of the word GREEN in the Mongolian language. The tribal culture that inspired me the symbol, a nebula of ideas.. is the heart of NOGOON A green heart like my color, the color of nature when it starts again, like the grasslands of Mongolia, A soft nebula, like a sketch of an idea, the emotion from which it all started. Read their story