About Youshouldbehair

Hair care that works. Hair extensions that last. Accessories that tie your whole look together. Youshouldbehair is your destination for premium hair extensions, hair care, and accessories handpicked for your next look. We develop and curate elevated hair essentials for the cosmopolitan customer who treats hair care as an essential part of personal style. Our in-house brands Aasha’s Hair, Roulage, & More are thoughtfully conceptualized and designed by our founder Jay Cousar, a 10-year professional hairstylist with a deep passion for multicultural hair care needs and real-world performance. Aasha’s Hair, our best-selling extension line, is known for consistent quality, versatility, and textures that blend seamlessly across hair types. Our most in-demand textures So Wavy, So Curly, and Soft Yaki are available across multiple extension methods including clip-ins, wefts, tapes, and more, making the line ideal for both professional use and retail clients. Ideal for salons, beauty boutiques, beauty supply stores, and fashion retailers, Youshouldbehair is built on a clear understanding of what today’s customer wants and delivers products designed to meet their unique hair goals.Read their story