About All Roads Taken

Like all smart business ideas - we were founded on I-70 while on our way home from a family trip to Ouray, Colorado. We had an idea, we were full of passion, and we did the work to bring the idea of the Adventure Badge to life. We attendee our first direct to consumer show in March of 2023, sold a few badges, which loaded up our confidence to keep going. A few years later and thousands of badges sold we are here to help save people from faded and torn stickers on their exploration-mobiles.Read their story