Profound Sass is, you guessed it, all about that SASS. Arising from the ashes of societal expectation, Profound Sass came to be during a time of transition from what-they-want-of-you to what-I-want-for-ME. I like to think that Profound Sass is my inner bitch for your outer bitch. Balls out be yourself, empower yourself, be unapologetically YOU. And if the unapologetic you is really not that bitchy, that's fine! I've got non-bitchy stuff too ;)