About Proxy Wellness

Proxy Wellness is a modern supplement brand redefining how consumers support stress and mental wellness. Founded in Atlanta, Proxy bridges the gap between science-backed ingredients and real-life routines — creating functional gummy supplements designed for daily calm, high-pressure moments, and on-the-go stress support. Each SKU is clearly benefit-driven and built for modern shoppers seeking simple, effective wellness solutions. Our vegan gummy supplements are formulated without artificial colors, high-fructose corn syrup, or synthetic additives. With clean-label positioning, approachable branding, and strong shelf presence, Proxy resonates with wellness-forward customers looking for support that feels both effective and relatable. Proxy sits at the intersection of mental wellness, self-care, and functional nutrition — three of the fastest-growing retail segments. Designed for repeat purchase behavior and strong in-store visibility, Proxy is a compelling addition to natural retailers, boutiques, gift shops, and modern lifestyle stores.Read their story