SOUL CAP wholesale

About SOUL CAP

In 2017, during an adult swimming lesson, co-founders Michael and Toks watched a woman with big, textured hair struggle with a swim cap that simply wasn't built for her. That moment became a mission — and SOUL CAP was born. Today, we're the world's first inclusive swim cap brand, and the fastest-growing movement in the water. The problem was hiding in plain sight: Millions of swimmers worldwide with voluminous, curly, or long hair had been completely ignored by an industry built on "one size fits all." We built the solution — 100% premium silicone swim caps spanning 5 adult and 3 kids sizes, from Regular to 2XL, FINA-approved and free from latex and toxins. A product that genuinely sells itself, to a customer who's been waiting years for it. For your shelves, that means a strong image, fast sell-through, and a brand your customers will come back for. We offer a variety of unique colours, 100% recycled packaging, quick order fulfilment, and a wholesale price that ensures you make strong margins on sales. Re-orders are simple, and the loyal community we've built — 52,000+ email subscribers, coverage in TIME, the New York Times, and British Vogue — drives customers straight to your door. Get in touch with us directly! We'd love to chat and discuss opportunities for partnership and collaboration. Swim with us. SWIM FOR ALL. Read their story