About Flora Bea by Julie Brown

Flora Bea NYC by Julie Brown is a womenswear line that blends vintage charm with modern flair, created for the confident, print-loving woman who isn’t afraid to stand out. Founded by Julie Brown—whose background includes roles at fashion houses like Anne Klein and Ralph Lauren—the brand originally launched as “Julie Brown” with seven dresses at major retailers like Neiman Marcus and Saks. The label evolved into Flora Bea NYC, now offering accessories, mommy-and-me pieces, and a range of retro-inspired styles. Worn by celebrities like Kristin Chenoweth and Melissa Gorga, the collection is available in select boutiques nationwide and via the brand’s NYC showroom. Julie’s mission is to make women feel joyful and empowered, embodied in the brand’s motto: “Dream big, Dress Well, BE YOU.”Read their story