About Fri Period

At Fri Period, we believe managing your period should feel natural, safe, and empowering. Founded by an Australian and an American who met in Japan, we launched Fri Period to fill a glaring gap in the market: ethically made period underwear that actually works—without using PFAS or other toxic nasties. We were tired of bulky, uncomfortable designs, questionable supply chains, and period products that left us feeling anything but confident. So we set out to create something better. Our range includes three thoughtfully designed styles—Classic Brief, Boxer Brief, and Low-Rise Hipster—each made from breathable organic cotton and bamboo. Every pair features our signature printed gusset to help hide stains and reduce the quiet shame many feel around periods. We’re proudly women-owned and committed to transparency. Our products are ethically made in certified facilities, and each pair arrives in compostable, biodegradable packaging—because we believe caring for your body shouldn’t come at the cost of the planet. Loved by customers for their comfort, reliability, and beautiful design, Fri Period underwear offers retailers a product with broad appeal, strong repeat purchase potential, and a growing loyal following. With increasing demand for safer, reusable period care, Fri Period is a smart addition to any conscious lifestyle, wellness, or eco retail collection.Read their story