About Shuug

At Shuug, we're proud to introduce a handcrafted line of hot sauces that bring the bold, vibrant flavors of the Middle Eastern and Mediterranean regions to life—rooted in decades-old family recipes. Our mission is simple: to bring back the nostalgic feeling of friends and family gathered around the table. Whether you're on the road or far from home, Shuug offers a taste of comfort, familiarity, and connection. Our first SKU is Zhoug—a herby, peppery hot sauce we like to call the Middle Eastern Sriracha. Made with a fiery blend of scotch bonnets, poblanos, and jalapeños, balanced with fresh herbs and warm spices, it's where savory meets spice in the best way. Our second SKU is Harissa, a rich, smoky red chili sauce that delivers bold heat and earthy depth. Crafted with roasted red peppers, chilies, and fragrant spices, it’s our take on a North African staple reimagined for today’s kitchen. Our products are also gluten-free, non-GMO, and crafted with clean, vegan, and kosher-certified ingredients, so you can enjoy a spicy kick without any guilt.Read their story