About Plushura

Plushura was founded on the belief that beauty is the expression of our inner balanced self. To us, that means effective skincare essentials that promote physical and emotional beauty, help you feel your most beautiful self every day. We’re an independent, Toronto-born brand, centred in making holistic botanical skincare, which culminates in a range of mindful products, from body scrubs and toners to moisturizers. We are committed to crafting vegan and paraben-free products that are kind to your skin and to earth. Our intention is that our collection invites mindful moments to slow down and inspires a contemplative space for mind, body, and soul rejuvenation. Fun fact: Plushura originates from the Latin word “beautiful” since we believe in a beauty that’s more than skin deep. An emerging fullness that re-connects us with ourselves and brings us back to a state of peace. Read their story