About Kimchee Girl

Kimchee Girl is a fast-growing, Mid-Atlantic based brand bringing authentic Korean kimchee to the modern retail shelf. Founded by Joyce Park Williams and inspired by her parents’ traditional Korean recipe, Kimchee Girl was built on a simple principle: no shortcuts, no compromises—just real kimchee, made the right way. Today, Kimchee Girl products are carried in over 40 grocery stores, including regional chains like GIANT and Karns, where they consistently perform in the refrigerated produce set. Our kimchee is: • Authentically Korean in flavor and process • Vegan, gluten-free, and naturally fermented • Probiotic-rich and aligned with modern health trends • Crafted in small batches for quality and consistency We focus on a tight, high-performing SKU set designed for retail success: • Napa Cabbage Medium (top seller) • Napa Cabbage Hot (trade-up option) • Korean Radish (category differentiator) Kimchee Girl doesn’t just bring a product to shelf—we help retailers build the kimchee category, drive repeat purchases, and attract customers looking for bold, authentic, better-for-you foods. Authentic Kimchee. No Apologies.Read their story