About One Gear Short of Normal

One Gear Short of Normal™ creates bold, science-informed posters, eBooks, and digital guides for people who train hard, live fully, and are done with sanitized wellness messaging. Founded by an endurance athlete with lived experience outside the wellness norm, the brand turns real physiology, evidence-based insight, and unapologetic honesty into clear, practical products customers actually use. Many of our posters are adapted directly from viral social posts, developed after repeated audience requests and an active Cookie Wait List™ — a growing list of customers who explicitly asked for these designs to become physical products. Our posters translate complex, often-avoided topics into bold, humorous visuals that spark conversation and instant recognition, making them ideal for wall displays, waiting areas, studios, gyms, clinics, and gift-forward lifestyle retail spaces. Our eBooks and digital products offer deeper guidance for athletes and active adults who value function over fantasy and honesty over hype. Retailers partner with One Gear Short of Normal™ because the products stand out visually, arrive with built-in demand, and attract customers who appreciate smart humor, real talk, and information that respects their bodies and intelligence. This isn’t aspirational wellness. It’s proven ideas, made tangible — delivered with a wink, and designed to spark conversation, recognition, and repeat engagement. Read their story