About The Proper Fox

The Proper Fox was born from early mornings in the barn, time in the saddle, and a lifelong love of horses. Founded by Sonja, a lifelong rider raised in the hunters and equitation ring, the brand reflects her values: tradition, authenticity, and timeless equestrian style. Growing up in Southern New Hampshire on a small pony farm, Sonja experienced the barn life firsthand—muddy boots, sunrise chores, cheering on her three equestrian daughters, and caring for ponies. These experiences shaped The Proper Fox: a brand created by equestrians, for equestrians, honoring the traditions of the sport while celebrating everyday barn life. Every piece in our collection—shirts, breeches, and accessories—is inspired by riders’ real lives. Thoughtful design meets classic style, creating apparel that moves with you in the saddle and feels as timeless as tradition itself. The Proper Fox stands for quality, authenticity, and connection. Rooted in family and passion for the equestrian lifestyle, our collections reflect the beauty, strength, and joy of the rider’s journey. Welcome to The Proper Fox—where classic style meets barn-born passion.Read their story