About Goldy Way

Goldy Way was built for creators who need backdrops with depth, artistry, and soul. Based in Buffalo, New York, we hand-dye each canvas to capture subtle texture and movement that photographs beautifully, elevating portraits, campaigns, and creative spaces. Founded by former NYC editorial photographer Katie Addo, Goldy Way grew out of a need to merge high-end studio-level aesthetics with the playful spirit of handmade art. Having worked at top fashion and beauty magazines, Katie understood what makes a space sing for the lens—rich texture, subtle depth, fluid color, and perfect scale. Durable, lightweight, and reusable, our backdrops are easy to roll, carry, and set up anywhere—unlike wasteful seamless paper, they let photographers and creators work sustainably without sacrificing style. Whether it’s a campaign for a boutique clothing brand, a wedding arch in a soft ombré, or a lifestyle photographer’s permanent studio wall, our backdrops do more than fill a space—they transform it. We are proud to supply brands, photographers, and event designers worldwide who expect unmatched quality and originality. But we haven’t forgotten our roots: every order is shipped with gratitude, care, and a story behind it. Because when you lean into the Goldy Way, you’re not just buying a backdrop—you’re partnering with an artisan’s vision, made with care, ready to inspire beautiful, lasting images wherever you go.Read their story