About It's Especially Lucky

I’m Yasmin Rahimi, founder & designer of It's Especially Lucky. I first started designing when I was eleven, sketching dresses & jewelry. At sixteen I founded Couture for Charity, a non-profit that combined my love for fashion and helping the community. We held two successful fashion shows for breast cancer initiatives. In the Summer of 2018 I interned as a jewelry merchandiser at Saks Fifth Avenues corporate offices in NYC. From that experience I decided to create my own jewelry brand! Today, It's Especially Lucky has now been carried in over 400 boutiques nationwide! It's Especially Lucky pieces have become irresistible to college girls and women of all ages! My favorite part of what I do, is not only creating new designs but getting to see customers who love wearing our jewelry. The sweetest reward continues to be friendships with every boutique we get to work with- we cannot wait to work with you! xx, YasiRead their story