About Gems By SJ

Gems by SJ was born from a spontaneous spark of creativity during a family RV trip. While traveling, founder Sara Jenkins found herself drawn to jewelry-making, crafting a necklace as a heartfelt gift for her childhood best friend. Her friend wore the necklace to work with her scrubs, and it instantly turned heads. Admiration quickly turned into demand, and before the day was over, she had sold it—right off her neck! Excitedly, she told Sara, "Everyone is obsessed with these—you have to sell them!" That moment was the beginning of something extraordinary. What started as a passion project quickly evolved into a thriving brand! Gems by SJ can be found in boutiques across the country. The brand has also been featured on the runway during Miami Swim Week and Paris Fashion Week. We hope that you’ll join the family and help spread joy one necklace at a time! Read their story