About Sudz Cauldron

Sudz Cauldron is a Latina-founded, plastic-free hair care brand rooted in ancestral wisdom and modern clean science. Inspired by generations of women from el campo, my abuela, mother, and me. Our high-performance shampoo and conditioner bars designed to nourish curls, protect scalp health, and honor ritual through ingredient integrity and sustainable packaging. Partnering with Sudz Cauldron is a collective act of care. Helping create a space where women can walk into a store and see themselves reflected. Where mothers can safely care for their children’s curls. Where ancestral wisdom meets modern, clean formulation. Together, we create access to non-toxic curl care, and build shelves that reflect the communities we serve. Con cariño, Olivia Why Retailers Partner With Us ✦ Non-toxic, hormone-safe curl care made for our community ✦ High-performance bestsellers with strong repeat purchase ✦ Fair Trade, plastic-free, & sustainably packaged ✦ Made in the USA with ethically sourced, plant-based ingredientsRead their story