About 1822 Denim

For years the fashion industry has been telling the customer what they should wear, how they should look and how much space their body should take up. Instead of creating clothes to build their confidence, the industry has set unrealistic beauty standards that don't account for true beauty - the beauty that lies in our differences. At 1822 Denim, we're flipping the script - our denim is designed to fit YOU, the customer not the other way around! 1822 Denim is denim for every BODY - we design our ultra-comfortable and stylish jeans to fit unique, beautiful bodies in a range of sizes from 00 - 24W and Maternity. 1822 was founded in 2015 with the belief that premium denim should be available to everyone at an accessible price, regardless of shape or size. As we continue to grow and innovate, we remain true to our three pillars of inclusivity, technology and sustainability. At 1822 Denim we harness cutting-edge technology and innovation to provide the best possible experience and product to our customers. We offer both a virtual sizing assistant and a virtual fitting room in partnership with 3D Look so our customers can find their unique, perfect fit and try on denim. You can find the QR code on our product's hang tag. The integration of retail and technology is the future of fashion and we continue to challenge ourselves to innovate and break boundaries. Read their story