About Ole Boy

Welcome to Ole Boy, where the back roads run deep, the bass bite early, and the pride runs even deeper. Based in Knoxville, Tennessee, we’re more than just an apparel brand — we’re a lifestyle rooted in grit, country pride, and the great outdoors. Being an Ole Boy ain’t about where you’re from — it’s about who you are. It’s chasing the sunrise in a duck blind. It’s sitting in a tree stand on a frosty morning waiting on a buck. It’s casting lines ‘til the sun dips low and the firewood starts crackling. It’s knowing every backroad like the lines in your hand, boots on your feet, hat on your head, and camo in your closet. We celebrate the unapologetically country way of life — from deer camps and duck blinds to bass boats and bonfires. If you grew up with a rifle in one hand and a rod in the other, if you know all the words to your favorite country song, if the smell of the woods brings you peace — then you're one of us. Ole Boy is a badge of honor. It’s for the boys who were raised right, work hard, hunt harder, and live proud. Our apparel is built to match that lifestyle — durable, comfortable, and always true to who we are. So whether you're chasing game or chasing dreams, throw on an Ole Boy tee, hit the road, and wear your Ole Boy pride loud and proud. Proud. Rugged. Country. Ole Boy Proud.Read their story