About Diré blends

Our journey begins in Dire dawa, Ethiopia. A land shaped by deep traditions, rich culture, and flavours. In Ethiopia, food and drink are part of everyday rituals and shared moments, carrying stories. These are the tastes we grew up with and the experiences we wanted to bring forward. Now based in Finland, we share carefully selected Ethiopian ingredients with a wider audience. Through trusted partnerships, our work contributes to local livelihoods and helps bring Ethiopian products beyond their place of origin. Each product reflects the character of where it comes from — distinctive, layered flavors that are rarely found outside Ethiopia. Through our products, we invite you to discover new tastes and experience a piece of Ethiopian culture — shared with respect, care, and appreciation for its roots.Read their story