About la jolie touch

La Jolie Touch is first and foremost a family business. This is the story of 3 sisters; one dreamer, one daring, one creative; who, drawing on their respective experiences, co-founded La Jolie Touch, the French halal-certified makeup brand. 3 different profiles, 3 strong personalities, complementary skills but above all listening and caring for each other and their customers. Our motivations Get out of the wage dictatorship, make your dreams come true, succeed by yourself and inspire other women around an inclusive project. This is why, following the personal need to use makeup that meets our beliefs in every way and faced with the impossibility of finding it at conventional retailers, we decided to create our own brand. Our ambition Offer quality products with a real moral and ethical commitment by basing all our thinking on the freedom of all women regardless of their origins, their career paths and aspirations. This is why receiving answers such as “we do not want to be associated with such claims” from certain manufacturers was not a hindrance but a challenge to meet in order to remain faithful to our values, which are freedom, authenticity and quality standards. Our objective Combining the desires for coquetry and the precepts of Islam around an innovative and inclusive concept. Indeed, La Jolie Touch is for all women without exception. Read their story