About JEF

Born from the dream of producing a brand with a strong Portuguese-speaking expression, JEF speaks, feels and creates in Portuguese. JEF, a brand that expresses multiculturality and lusophony, to the conquest of the world! At JEF we dare to have no boundaries and know no boundaries. Driven by the bold spirit of the exploiters, we are driven by the ambition to strengthen ties between nations and cultures. We speak, feel and create in Portuguese. We reinterpret the collective identity of lusophony and design it in a contemporary fashion design. At JEF we make multiculturality and diversity our essence. JEF is a brand that is based on simple ideas: quality, elegance and the comfort of its pieces. At JEF we do not only produce clothes, we design pieces that reflect emotions, aesthetic concerns and a profound appreciation of Lusophone culture, resulting in timeless designs rich in stories and traditions, albeit perfectly modern. The core values of the JEF identity are: - Fusion of cultural influences, stimulated by the Portuguese language; - Adventure, freedom, challenge, discovery and conquest; - The colors green, yellow and red that represent the common colors of the flags of Portuguese-speaking countries; - Ethnic influences and multiculturality. Read their story