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With a degree from Central Saint Martina, and after 10 years as a designer for Weekday and Cheap Monday, Peter Jansson started his own denim brand, BeWider, a mono-product brand. Inspired by the 90’s, the freedom of the dance scene and the individual creativity of street fashion, a new denim brand was born. The underground being our playground. Be yourself. Be Different. Be Kind. Be Devoted. Be Respectful. Be Strong. BeWider.
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With a degree from Central Saint Martina, and after 10 years as a designer for Weekday and Cheap Monday, Peter Jansson started his own denim brand, BeWider, a mono-product brand. Inspired by the 90’s, the freedom of the dance scene and the individual creativity of street fashion, a new denim brand was born. The underground being our playground. Be yourself. Be Different. Be Kind. Be Devoted. Be Respectful. Be Strong. BeWider.