FIREUP Cookware wholesale

About FIREUP Cookware

Introducing FIREUP. The first real innovation in cast iron cookware for nearly a century. What's different? Standard cookware only heats from the bottom, leading to inefficient heating and uneven cooking. Our fin design guides heat across the bottom and up the sides of the cookware, heating 44% faster and cooking more evenly. This results in eliminating hotspots and enhancing cooking performance for breads, stews, meats etc. Developed by a rocket scientist at Oxford University, our cookware is handcrafted in France and Italy. Tom is a mountaineer and scientist at Oxford University. He first came up with the idea of a more efficient pan on a mountaineering trip. When mountaineering at high altitude, it takes a long time to boil water. So he came up with an idea fora new design of pan. Adding fins to the outer wall improves efficiency, allowing it to heat up faster. He applied his research into high-efficiency cooling systems for next generation jet engines to an everyday object that transfers heat: domestic cookware. Raghav is a young entrepreneur, from a family with three generations of cookware manufacturing experience. When they met, they discovered shared passion for innovation and cooking. When Tom met Raghav at university, they discovered a shared passion for innovation and cooking. What started as a university startup has grown into a global design venture creating award-winning, heirloom-quality cookware.Read their story