About OJOOK

The Mission: From Routine to Ritual The mouth is the gateway organ of our body, controlling all “input,” and has long been viewed as a symbol of life by many cultures around the world. In fact, there is clinical research available that oral health is closely linked to cardiovascular and brain health. Through ritualistic oral care habits, OJOOK wants to widen Eastern wellness philosophy with long-term view on wellness. In East Asia, maintaining excellent oral health and being able to keep natural teeth well into their 80s and 90s is viewed as key for longevity. Our vision is to integrate science, mastery, and cultural heritage, because we believe oral care should be as useful as it is beautiful. We are committed to reshaping routines into rituals and inspiring sacred experiences that define our days. "My goal at OJOOK is to make Eastern wellness philosophy more approachable through highlighting small daily rituals. And make my daughter proud." Youn Chang Founder and CEORead their story