About Bones is Back

POSITIIONING: A Family Tradition for Halloween | Award-Winning Interactive Halloween Book & Toy Set | Kid-Powered Tradition | 40-Page Storybook + Glow-in-the-Dark Skeleton with Movable Joints | Ages 4–12 KEY PRODUCT FEATURES: * Bones Is Back® is an award-winning book-and-toy set created by a family for families, designed to start a fun kid-powered Halloween tradition. * * The set includes a 40-page hardcover storybook and a glow-in-the-dark skeleton toy with 14 snap-fit movable joints for endless posing, for kids ages 4–12. * By day, children can play, pose, and create pranks; by night, Bones surprises the family—no nightly setup required. * The story encourages kindness, creativity, and fine motor skills while helping families focus away from candy to connections and shared memories throughout October and beyond. BRAND STORY Like many families, Marc and his daughters decorated their home for Halloween each year. One evening, his daughters asked a simple question: Why doesn’t Halloween have a playful character we can interact with every day? That moment sparked an idea — and Bones Is Back® was born. What began as a family conversation grew into a new kind of October tradition — one where children lead the fun. Instead of watching from the sidelines, kids can create their own stories, playful moments, and family memories throughout the Halloween season. Read their story