About PLUME

Say goodbye to flat, oily hair with PLUME, a hard-water focused hair tonic that gives your hair that lasting bouyancy and effortless curl. The only hair tonic for the most tedious conditions. Natural and biodegradable, PLUME hair tonic is custom-formulated to bind with minerals, heavy metals and particles in hard water, combined with a pH-value that matches your scalp’s natural state, gently removing build-up and lifting the root for lasting volume. It is formulated to restore your hair’s natural softness with regular use. Read their story