About LaaTeeDa Sports

About Us - The LaaTeeDa Sports Story Facing Challenges Head On Opportunities often arrive when a business and/or owners are faced with great challenges. LaaTeeDa Sports launched during a difficult time in this world when many companies where forced to shut down. Then in the middle of the madness, their Founder was diagnosed with a rare form of infiltrative skin cancer, which left her disfigured and questioning whether it was worth fighting to keep the business running while she endeared 7 surgeries to reconstruct the left side of her face, nose and upper lip area over a year and a half. Outdoor sports enthusiast and natural born entrepreneur, she knew this was time to pivot and follow her purpose in life no matter how difficult it might be. Sun Protection is a big part of outdoor sports and it goes beyond protective clothing, sun-sleeves and hats. Knowing that it is recommended to reapply sunscreen every 2 hours, she begin thinking about a better way to apply sunscreen on the go, without getting it all over your hands and in your eyes. She also recognized how hard it was to get kids to put on sunscreen. So she set out to develop and create a unique new sunscreen applicator brush with a protective cover as an accessory to compliment her LaaTeeDa Sports line. What started out as a complimentary product to the original clothing line, has turned out to be their top selling item, that didn’t pose the same challenges of keeping up in the competitive apparel industry.Read their story