About SODATERU TOWEL

About SODATERU TOWEL

About SODATERU TOWEL

About SODATERU TOWEL

About SODATERU TOWEL

WHAT MAKES SODATERU TOWEL SO UNIQUE? Traditionally, the thickness of a towel is associated with its luxury. However, Sodateru Towel transcended this standard by creating a towel that absorbs water better than thicker, heavier towels but is also lightweight. And that's not all, these incredible towels also grow soft and fluffy after laundering! This embodies the essence of Sodateru Towel, a name that beautifully captures the Japanese concept of “to grow.” Sodateru Towel was born from a desire to create a cherished possession, not just a functional item. So, how did we do it? The secret is an innovative thread that makes it possible to manufacture a towel unlike any other. Our journey began with A-Z Corporation, headquartered in Tokyo, Japan. With almost six decades of expertise in the international towel industry, A-Z Corporation has honed its craft to perfection. The culmination of our design and manufacturing prowess was marked by the introduction of our brand, Sodateru Towel, in 2013. This brand swiftly earned a reputation for luxury and quality. Through a combination of online sales, a flagship store located in Tokyo’s esteemed Omotesando neighborhood and distribution across Japan, Sodateru Towel has become a beloved Japanese brand. Now, this luxurious experience is available in the United States, and we’re excited to introduce our towels to a new audience! Packaged in stylish containers, these towels make delightful gifts, adding a touch of elegance to any occasion.Read their story