About WaveBuilder

WHAT ARE WAVES? Waves, aka 360 waves, are a very popular men’s multicultural hairstyle of laying down curls in a uniform pattern that resembles ocean waves. “Waving” is achieved by systematic brushing of the hair and application of different types of products to keep the hair in the desired pattern. It is unique among hairstyles in that “wavers” (those who wave) view it as a lifestyle and hobby. They often amass a large collection of products and durags, discuss their progress and share tips extensively online. WHAT IS WAVEBUILDER? Wavebuilder is the best-selling brand of products designed specifically for waves and has been leading the way in wave research for over 20 years. Customers choose Wavebuilder because of our commitment to quality and effectiveness in everything we do. We control the entire formulation process-from development by our own chemists to production in our own factories in the United States. We have several collections, including items that contain hemp and CBD. AVERAGE WAVEBUILDER USERS ARE: African American or multiracial Age 14-early 30’s Male (though we are seeing growth among females) Using multiple wet goods and a durag dailyRead their story