Freeform America wholesale

About Freeform America

Freeform America: Bringing a European Design Icon to North America Our story started far from home. In 2013, while living and working in Hong Kong, our US founders discovered the Freeform convertible tray-placemats — a brilliantly simple product from the UK that instantly became part of their daily lives. For more than a decade, they relied on their tray-placemats every single day — for quick meals, coffee breaks, entertaining friends, and even kids’ crafts. Back in the U.S., they searched in vain for replacements. Rather than give up, they went straight to the source — partnering with the original patent owner in the UK to form Freeform America. Their goal: upgrade the beloved product and make it available to everyone in North America. Today, Freeform America proudly introduces the DUO PLACEsMAT™ — "The placemat that goes places", an award-winning European placemat-tray hybrid loved by more than 100,000 customers abroad. With its reversible design, premium materials, and proven durability, the DUO PLACEsMAT™ is quickly becoming a success in North America. Read their story