About By Caroline Ann

By Caroline Ann is a stationery and gift brand known for nature-inspired art, thoughtful greetings, and best-selling gifts that connect family and friends. Every piece - from our greeting cards to our gift wrap - features original watercolor artwork by founder and self-taught artist Caroline Johnston. Each watercolor design honors a family legacy of female gardeners and letter-writers 💌 Inspired by her mother and grandmother, the idea for timeless stationery that honors the beauty of the outdoors was born in Caroline’s grandmother’s backyard garden. Designed to perfectly suit gifts & bouquets in plant nurseries and flower shops, By Caroline Ann blends thoughtful sentiment with timeless design. Retailers love that our nature-inspired designs pair effortlessly with a potted plant or flower bouquet for easy gifting, and customers keep returning for the classic watercolor art and light-hearted charm that define our brand.Read their story