About Thats All Protein

Real health thrives in simplicity. Our purpose is to champion a world where you can trust what you eat — and feel confident fueling your best self. But how can you, when the food industry has made it so confusing? Walk down the protein bar aisle and it’s a wall of noise—bright wrappers shouting “High Protein!” “Keto-friendly!” “Low Sugar!” Turn the wrapper over, and "healthy" reveals itself as a chemistry experiment of oils, flavors, and preservatives. Fake food has become the villain of our time, stealing our trust, our time, and our confidence in what we eat. Somewhere along the way, we realized: food wasn’t broken—trust was. We built That’s All to fix that, founded on a simple belief: real food is better. Food should be simple, clean, and trustworthy—never confusing or deceptive. That’s why every bar we make is powered by grass-fed whey protein and crafted with organic ingredients. Just ingredients you know and flavors you love. We didn't just want to disrupt the protein bar aisle. We believe That’s All™ can change the way people think about food. Imagine you grab a That’s All™ bar without hesitation because you trust what’s inside. You feel energized, proud, and confident in your choice. You save time. You avoid confusion. You carry yourself like someone who sees through the marketing spin and chooses true nourishment. You deserve better than fake food. You deserve Real food. That's All. Read their story